Telling Good Traffic From The Bad

Telling Good Traffic From The Bad

Everyday that goes by in the online business world you can bet that any serious
website owner is wondering how they can get more traffic to their website. This intense
desire to create more website traffic makes almost any online biz-preneur easy prey
to many of the online traffic schemes and scams that dot the Internet.

Wild and big promises of high volume traffic and big dollars often separate even
the most skilled online business person from their hard-earned money because they want
to really believe in the promises made by these traffic sharks.

"The problem is that high volume traffic doesn’t always translate into a high sales rate".

Most prospects who come to your website as a result of a strong desire to find out some
more information on a specific niche topic. So when prospects come to your website as a result of
exit traffic or from a membership to a safe list they are members simply pitching each other
their own products over and over and this is what we call bad Website traffic. 
Good traffic will come from people clicking links on topics targeted to their very interests and getting
directed to a targeted website containing information that they want and expect as a
result of clicking your website link.

The real bottom line is that when you get right down to it the best and most dependable traffic
source of highly targeted traffic comes from the links that people click on from targeted
subjects that is of interest to them.

Next you have to Be able to determine which clicks actually result in sales and this
is very crucial.

To track your conversions from click to sales really depends on the type of shopping cart software
you are using on your website. You are able to create a custom order confirmation page in your
sales funnel - ( the page that is shown after the transaction has been completed ). This is
very easy to set up if you are using a payment processing service like PayPal.

It's well-known that the individual search engines and each type of website has a particular
type of customer (age, interests etc.), and they'll all have different buying triggers leading
the customer to purchase. So know your website product and the type of customers that will have an
interest in your items. Target your advertising to them and you will find that profits from
your websites happen fairly easy.
 
Always Backup your information because it is hard enough doing it right once without having
to come back and do it all over again.

All of these things are important for you to know so that your advertising dollars will be
spent wisely and in the most advantageous places.

Mike McCoy

Burn The Bridge Marketing